Director, Demand Marketing

Role Overview

• Lead the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments.
• Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth.
• Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels.
• Use behavioral and intent data to continuously optimize campaign performance.
• Align with Sales leadership to ensure seamless handoff of leads and high-impact follow-up motions.
• Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates.
• Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience-specific campaign content.
• Develop strategies for senior leader decision-makers, buying groups and enterprise buyer behaviors.
• Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics.
• Lead a team of marketing managers to accelerate demand generation capabilities and build and implement a sophisticated, multi-channel B to B campaign.
• Embed testing, automation, ABM and intent-based targeting into campaign frameworks.
• Stay current on digital demand trends and integrate guidelines into campaign execution.
• Drive continuous innovation to improve lead quality, and conversion rates.

Requirements

• Bachelor’s degree in marketing, business, or related field; advanced degree a plus
• Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development
• Experience in B to B demand marketing, preferably with senior partners and complex sales.
• Experience owning and delivering marketing-sourced pipeline and revenue goals
• Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
• Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
• Excellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and Key Performance Indicators (KPIs)
• Experience working in a matrixed or squad-based team model, with the ability to lead through influence
• Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)
• Strong written and verbal communication skills with the ability to adapt messaging for the market and craft clear value propositions and calls to action
• Self-starter approach with a passion for innovation, testing, and performance-based marketing execution
• High learning agility for a market that in a state of change
• Experience leading a team of marketers and coaching and guiding the team through campaign execution and their own career paths.

Benefits

• eligible to participate in the company’s discretionary incentive bonus program