Principal Product Manager, Growth

Role Overview

• Start With Customers
• Every growth hypothesis at CertifID begins with a customer who is failing to reach value or could be maximizing value in new ways. You will be in direct conversation with buyers, sellers, homeowners, title officers, closing coordinators, developers and other real estate participants weekly to understand exactly where the experience breaks down and why. That upstream work is what separates experiments worth running from noise dressed up as rigor.
• Own the Growth Model
• Define the funnel, instrument what is missing, and make the biggest drops visible to the team. The growth model is not a dashboard you maintain. It is the operating framework the product team navigates by. Every month, the picture of where growth comes from should be clearer because you made it clearer.
• Run Experiments With Earned Conviction
• You will run experiments because you have done the discovery to know which ones matter. For every test you will:
• Form a hypothesis grounded in direct customer evidence
• Instrument measurement before launch
• Present results with a clear recommendation within days
• Act on the finding and move to the next question
• Quality of insight > volume of insight. Fewer experiments with sharper hypotheses beat a high-cadence A/B testing machine every time.
• Drive Activation and Expansion
• CertifID has multiple products and a growing participant surface. You will identify where accounts can expand, understand the behavioral and experience reasons behind the stall, and build the interventions that move them forward. Expansion revenue is a direct output of this work.
• Operate Across the Closing Ecosystem
• Growth at CertifID is unusually complex. Buyers and sellers experience it at the moment of highest financial stress and need quick, secure coordination with realtors, lenders, title agents, inspectors and other 3rd parties. You will navigate that web with fluency, working across sales, CS, marketing, and engineering to find and close the gaps that matter most.

Requirements

• Proven growth depth. 5 to 8 years in product with at least 3 years owning activation, retention, or expansion metrics as primary outcomes at a B2B2C SaaS company. You have operated in a vertical SaaS or fintech context where the buyer and the end user are different people. You understand what enterprise adoption actually requires.
• Customer-led discovery. You have a regular practice of direct customer contact that informs your hypotheses. You can run interviews, synthesize behavioral patterns, and translate qualitative insight into testable assumptions.
• Experiments that changed decisions. In your first interview, you will describe three findings that altered a roadmap, a pricing strategy, or a go-to-market motion. Not experiments you shipped. Findings that changed something.
• Analytical fluency. You can write SQL, build a funnel in Amplitude or Hex, and read a cohort analysis without support. You use data to stress-test your own hypotheses before you bring them to others. Building with AI is a given.
• Earned conviction under pressure. When a VP pushes back on a result because it contradicts their intuition, you do not hesitate. You know the difference between a legitimate methodological challenge and someone who does not like the answer.

Tech Stack

• SQL

Benefits

• Flexible vacation
• 12 company-paid holidays
• 10 paid sick days
• No work on your birthday
• Health, dental, and vision Insurance (including a $0 option)
• 401(k) with matching, and no waiting period
• Equity
• Life insurance
• Generous parental paid leave
• Wellness reimbursement of $300/year
• Remote worker reimbursement of $300/year
• Professional development reimbursement
• Competitive pay
• An award-winning culture