Continue scaling and refining the global marketing strategy for the Squarespace Domains business, focusing on sustainable growth, stronger channel performance, and deeper international traction.
Evolve the Domains product brand to further align with Squarespace’s core values (design excellence, clarity, transparency) and expand brand visibility across priority markets.
Strengthen and optimize the partnership marketing program with key organizations in the Domains ecosystem, identifying new co-marketing opportunities and maturing existing partnerships for long-term impact.
Work cross-functionally with Squarespace’s marketing teams including media, lifecycle, and content, to enhance campaign effectiveness and continue optimizing the shared-services operating model.
Collaborate closely with Product Management to amplify product launches, improve messaging precision, and showcase value to both new and existing users.
Leverage data analytics to refine KPIs, expand testing programs, and drive ongoing optimization across acquisition and retention initiatives.
Manage and allocate marketing spend with increasing efficiency, tracking performance against revenue, CAC, LTV, ROI, and broader product-led growth goals.
Partner with Analytics, UX Research, and CRM to iterate on and optimize a cross-product introduction framework that increases adoption of additional Squarespace products and supports customer engagement, retention, and lifetime value.

12+ years of marketing experience focused on growth, brand, and partnerships
Experience working for a B2C tech or SaaS company
Previous experience building and overseeing marketing budgets, allocating resources to high-impact channels and campaigns
The ability to evaluate and build a roster of growth-focused partnerships to engage with on promotional and co-marketing programs that align with Squarespace brand values
Deep understanding of organic and paid user funnels, with experience owning programs that directly drive acquisition
Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimization
A proven track record of being able to work cross-functionally and represent marketing with senior partners across Product, Finance, Business Development, and Analytics.
Comfort in creating insights materials and marketing briefs to engage with a world-class Creative organization and provide feedback on creative materials that will be used in campaign and brand work
Experience in attracting, retaining, and developing outstanding marketing talent

Director of Marketing – Growth, Domains

Key skills