Integrated Marketing - Supplier Media

Covetrus is a growth company that combines a love for animals and marketing. They are seeking an experienced Media Planner to create and implement omnichannel media campaigns, manage client relationships, and analyze performance data to optimize strategies.

Responsibilities:

• Develop omnichannel media plans that align to client objectives and retail partner goals
• Serve as the primary point of contact for clients and retail partners regarding media planning and execution
• Work directly with internal and external partners to deliver differentiated capabilities and offerings for our clients through developing an in-depth knowledge of client’s business and competitive landscape
• Create monthly and quarterly performance reports on key metrics, insights, and recommendations for plan optimization
• Adjust media plans and strategies based on performance data to maximize ROI
• Demonstrates knowledge of owned, earned and paid media channels, including digital, email, social, and print marketing while keeping up with new trends in the marketplace
• Monitors campaign performance and spend to ensure accurate impression and KPI delivery
• Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendation
• Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs
• Develop and issue Statements of Work (SOW) using approved language and approach
• Possess excellent project management oversight and exhibit attention to detail to meet or exceed campaign deadlines across multiple programs
• Stay updated on the latest trends and innovations in retail media and digital marketing

Requirements:

• Bachelor's degree with 2-3 years of experience in media planning, digital marketing, or a similar role
• Prior experience within an agency, publisher, or in-house role for media planning or buying
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience with analytics systems such as Google Analytics and Tableau, Microsoft Suite, and project management platforms such as Asana strongly preferred
• Hands-on experience with ad technologies including ad serving, ad-verification, and 3rd party data providers is preferred