Director of Product, Customer Marketing

Role Overview

• Define and continuously sharpen Zūm’s platform positioning—ensuring our value proposition is differentiated, credible, and resonant across every buyer persona and market segment.
• Translate roadmap and product releases into crisp, compelling narratives. You make the complex feel obvious and the innovative feel inevitable.
• Partner closely with Product and Sales to develop messaging frameworks, product one-pagers, battlecards, and pitch decks that equip the field to win.
• Lead go-to-market planning for new product launches and feature releases—owning the strategy, timeline, and cross-functional execution.
• Build and run Zūm’s customer marketing engine—from onboarding communications and adoption campaigns to reference programs and expansion plays.
• Develop a library of high-impact customer stories, case studies, and ROI narratives that serve as the connective tissue between Sales, CS, and the market.
• Create programs that turn satisfied customers into vocal advocates: executive roundtables, advisory councils, and co-marketing opportunities.
• Partner with Customer Success to track adoption signals and design targeted campaigns that deepen engagement and reduce churn.
• Monitor the competitive landscape relentlessly—synthesizing intel into crisp, actionable guidance for Sales and leadership.
• Establish Zūm as the category-defining voice in school transportation technology through thought leadership, awards, analyst relationships, and speaking opportunities.
• Collaborate with Demand Gen to ensure messaging and positioning are activated consistently across campaigns, ads, content, and events.
• Over time, hire, develop, and inspire a lean team of marketers—setting a high bar for craft, strategic thinking, and cross-functional partnership.
• Model the behavior you expect: you still write, edit, present, and build. The Director title doesn’t mean you hand things off.
• Partner with the CMO to shape the overall marketing strategy and represent the function with executive stakeholders.

Requirements

• 8+ years of B2B product marketing or customer marketing experience, ideally at a SaaS or tech company; experience with complex, multi-stakeholder sales cycles is a strong plus.
• A portfolio that demonstrates your ability to take a complicated product and craft messaging that is clear, differentiated, and memorable—you write well, and you know it.
• Deep expertise in positioning methodology—you have built frameworks from scratch, stress-tested them with sales teams, and iterated based on win/loss data.
• Excellence in writing: you are compelling storyteller and writer of exciting, crisp narratives, with perfect grammar an ability to move audiences. You can write a best practices blog post or come up with a punchy tagline that captures the essence of the value prop.
• Proven customer marketing chops: you’ve owned reference programs, case study pipelines, and expansion campaigns that drove measurable retention and growth outcomes.
• A strong track record as a player-coach—you lead by doing, not just by delegating. You are energized by getting into the details while also thinking three levels up.
• Comfort operating in a fast-moving, resource-constrained environment where ambiguity is the norm and speed is a competitive advantage.
• Outstanding communication skills—verbal and written. You can hold your own in a room with a C-suite buyer or a school district superintendent.
• Experience working closely with Sales, Product, and Customer Success to align go-to-market motions and build shared accountability for pipeline and revenue outcomes.
• A gen AI-native working style—you actively use AI tools to accelerate research, drafting, competitive analysis, and campaign ideation, and you’re thoughtful about where human judgment and craft still lead.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Holidays
• Wellness
• Vacation
• more