Define product vision, strategy, and roadmap for the mobile apps
Translate an early web product into a best-in-class mobile experience
Drive product process end-to-end, partnering closely with engineering and design leadership
Own the full user funnel: onboarding, activation, retention. Find the drop-offs, run the tests, fix the leaks
Engineer growth into the product from day one through ASO, referral loops, deep linking, and viral mechanics
Set up and run the analytics stack (Amplitude, Mixpanel, AppsFlyer, or similar) and use it to make decisions
Work directly with the design team on a product that has to feel as good as the best consumer apps people use every day

You've scaled a consumer mobile app from early traction to millions of users. You know what breaks at 100k, at 1M, and at 10M, and you've been the PM in the room when it broke
Strong growth instincts. You understand performance marketing channels (Meta, TikTok, Google) well enough to know how product decisions affect CAC and payback. You think in terms of Day 1, Day 7, and Day 30 retention and know what good looks like
Real product authority. You're comfortable holding the line on product decisions in a fast-moving engineering culture. You can push back, drive alignment, and run the process without being overridden
Strong design sense. You love Figma and AI-assisted design tooling. Familiar with HIG and Material Design at a level where you can hold your own with designers or lead design directly. Even if AI drafts it for you, you obsess over the finer details
Comfortable with data. You build your own dashboards. You don't wait for a data team to answer basic questions.

Mobile Product Manager

Key skills