Associate Manager – Brand Partnerships, Account Management

Role Overview

• Lead the planning, negotiation, and execution of strategic marketing partnerships across banks, payment networks, lifestyle brands, and non-endemic sectors
• Identify new partnership pipelines, evaluate business opportunities, and spearhead end-to-end deal cycles to support acquisition, frequency, and revenue targets
• Co-develop online and offline partnership strategies with the Marketing Director/Head of Partnerships, supporting loyalty initiatives, new customer programs, and growth of emerging channels
• Manage day to day operations of partnership deals, ensuring that campaign deliverables, timelines, and KPIs are consistently met
• Lead partner relationships, manage external stakeholder communication, and coordinate campaign execution with internal teams
• Develop co-marketing initiatives that amplify ZALORA’s presence across partners’ channels (digital, CRM, in-store, new media, and experiential marketing)
• Oversee the execution of offline marketing initiatives—including pop-ups, OOH, ATL, and 360° campaigns—to strengthen omnichannel visibility
• Grow the ZALORA Credit Card and ZALORA Loyalty Program customer base by managing acquisition campaigns, optimizing ongoing initiatives, and developing usage programs with issuing bank partners
• Support commercial and brand partner teams in pitching ZAP solutions, securing investments, and improving brand partner visibility and performance
• Create, maintain, and consistently update partnership trackers and KPI dashboards
• Analyze campaign and partnership performance, produce detailed reports, and recommend data-driven optimizations to improve ROI and operational efficiency
• Monitor marketing budgets, track expenditure, and ensure compliance with internal guidelines and partner commitments
• Work closely with Marketing, Commercial, Finance, Legal, CS, Operations, and external agencies to ensure seamless partnership execution
• Supervise support staff or coordinators (if assigned), ensuring alignment on goals and deliverables

Requirements

• Bachelor’s Degree in Marketing, Business, Management, Communications, or a related field
• 3–5 years of relevant experience in Partnerships, Business Development, Sales, or Account Management, preferably within eCommerce, retail, payments, or media
• Proven success in negotiating and executing partnership deals or co-marketing programs
• Strong communication, presentation, and stakeholder-management skills; fluency in English required
• Analytical thinker with the ability to translate data into strategic recommendations
• Excellent execution skills, time management, and attention to detail
• Proficiency in Microsoft Excel, PowerPoint, and other business tools
• Ability to work independently, manage multiple projects simultaneously, and deliver results under tight deadlines
• Entrepreneurial mindset, proactive, adaptable, and capable of thriving in a fast-paced environment
• Experience in offline retail marketing, media buying, or creative production is an advantage

Benefits

• Flexible work arrangements