Digital Analytics, CX Engineering Director

Role Overview

• Establish and execute engineering objectives for digital analytics and tag management systems and CX platforms in alignment with business and technology strategies
• Lead teams in designing, developing, implementing, and supporting scalable and reliable analytics engineering solutions that meet defined marketing and digital needs
• Provide technical direction and guidance on architecture, design patterns, and engineering standards within the marketing and digital domain
• Provide technical direction and expertise for the ad tech ecosystem and data flows across display, search, social, and CTV
• Ensure engineering work adheres to best practices for quality, security, performance, and maintainability
• Support the development and operation of analytics and tag management engineering capabilities that enable digital and customer experience measurement and reporting
• Support the development and operation of customer experience tools that enable a customer-centric focus for our Marketing and Digital teams
• Partner with Marketing and Digital teams to translate requirements into business cases and well-defined technical solutions and data products
• Enable consistent, trusted data flows and analytics outputs that support marketing decision-making
• Establish and use metrics to assess engineering delivery, system reliability, and platform performance; drive continuous improvement, innovation and automation
• Lead or support incident response and issue resolution within the marketing analytics engineering scope, focusing on root cause analysis and prevention
• Proactively identify and resolve technical or delivery risks within the team’s area of responsibility
• Directly manage and develop experienced engineering professionals, providing coaching, feedback, and performance management
• Foster a culture of engineering excellence, accountability, and continuous learning aligned with organizational values
• Support career development and skills growth within the analytics engineering team
• Ensure consistency of experience for the team across onshore and offshore talent
• Build effective working relationships with cross-enterprise stakeholders to support delivery of analytics and CX capabilities
• Communicate technical concepts, progress, and risks clearly to both technical and non-technical stakeholders
• Collaborate with peer leaders to remove cross-team blockers and support aligned execution

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of relevant software engineering experience
• Five or more years of experience leading a software engineering team
• Strong understanding of software development processes, tools, and engineering best practices
• Strong understanding of Agile ways of working
• Strong understanding of and experience with analytics and tag management platforms
• Demonstrated ability to partner effectively with business and analytics stakeholders
• Experience applying engineering rigor to data quality, reliability, and operational stability
• Experience ensuring compliance with privacy, data protection, and consumer consent regulations (e.g., GDPR, CCPA/CPRA, GLBA)
• Demonstrated ability to partner with Legal, Privacy, Compliance, Risk, and Audit teams to translate regulatory and policy requirements into scalable analytics architectures, governance models, and operational controls

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law