WHAT YOU’LL ACTUALLY DO

Write batches of Facebook/Meta video ad scripts
Generate multiple hooks/angles per offer, not one “hero concept”
Help pressure-test claims, positioning, proof, and CTA logic
Review existing ads and rewrite weak scripts fast
Support split-testing across hooks, leads, and framings
Improve language across adjacent assets where useful: landing pages, VSL sections, decks, CTA tests
Work closely with the media/creative team so scripts are actually shootable and usable

Must-have:

3+ years writing direct-response copy in a real performance-marketing environment
You’ve written Facebook / Meta video ads that actually ran
You understand hooks, pattern interrupts, proof, objection handling, and CTA logic
You can write clearly, fast, and with strong commercial instinct
You can explain why a piece of copy should work before it spends
You are highly fluent in English

Strong signals:

You’ve written for info-product, coaching, education, agency-services, trading, SaaS, or high-ticket direct-response offers
You have swipe files, hook libraries, angle docs, and a real writing process
You use AI well, not to replace thinking, but to accelerate research, ideation, iteration, and formatting
You catch logical contradictions naturally
You’ve reviewed landing pages, sales pages, VSLs, or decks and improved them, not just “word-smithed” them
People who’ve worked with you describe you as sharp, fast, and commercially dangerous

COMP & BENEFITS

Direct Response Copywriter – Facebook Ads

Key skills