About this role
Role Overview
- Plan, build, and execute high-converting email campaigns using Klaviyo
- Manage and optimize SMS campaigns using OneText to drive engagement and revenue
- Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.)
- Segment audiences and personalize messaging to increase conversions and retention
- Collaborate with designers and copywriters to produce compelling, on-brand campaigns
- Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
- A/B test subject lines, creatives, offers, and send times to improve results
- Ensure compliance with email/SMS regulations and best practices
- Stay updated with trends in retention marketing and apply new strategies
Requirements
- Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels
- Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
- SMS Marketing Experience – Hands-on experience with OneText or similar platforms
- DTC E-commerce Background – You understand customer lifecycle and retention strategies
- Data-Driven Mindset – You make decisions based on metrics, not guesswork
- Strong Copy & Strategy Sense – You know how to create messaging that sells
- Organized & Reliable – You can manage multiple campaigns and deadlines consistently
- Mandatory Requirement – Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue
Benefits
- Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
- Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years
- Make a Real Impact – Your campaigns will directly drive revenue and retention
- Take Ownership – You’ll fully own email & SMS strategy and execution
- Learn & Grow Fast – Work with a high-performing, fast-paced team