Develop and optimize social listening queries to capture relevant conversations and identify trends.
Tag and categorize mentions for analysis of sentiment, volume and key themes.
Ensure data governance and standardization, maintaining information integrity for accurate reporting.
Produce reports that go beyond the numbers, translating raw data into strategic insights and actionable recommendations for business and creative teams.
Serve as the internal “voice of the community,” presenting feedback and valuable insights that influence content strategy and campaign planning.
Actively manage and moderate the brand’s communities on channels such as LinkedIn, Instagram and TikTok, fostering a safe, engaging environment aligned with the brand’s values.
Interact with community members by responding to comments and messages promptly and empathetically, encouraging conversations that strengthen relationships.
Proactively monitor the digital environment to identify potential risks and reputation crises.
Operate on the front line of crisis management, applying response protocols quickly, strategically and effectively to protect the brand’s reputation.

Strong analytical skills: You have sharp logical reasoning to structure arguments, solve complex problems and, above all, turn data into clear insights.
Strategic mindset: Able to connect day-to-day activities with the client’s business objectives, always considering the “why” behind each action.
Organization and governance: Excellent organizational skills to handle large volumes of information and ensure the quality and timeliness of deliverables.
Digital knowledge: Strong understanding of metrics, formats and best practices on key platforms such as LinkedIn, Instagram and TikTok.
Exceptional communication: Ability to communicate clearly and assertively with both the online community and internal teams.
Previous experience with social listening tools (e.g., Brandwatch, Sprinklr, Stilingue).
Knowledge of data visualization and dashboard tools (e.g., Google Data Studio, Power BI).
Intermediate or advanced English and Spanish.

Working hours: 10:00 AM to 7:00 PM (hybrid system)
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Candidates who apply through job boards must complete their application on the Gupy platform.

Community Management – Content Analyst

Key skills