Own and optimize CRM initiatives across specific lifecycle stages (e.g., Registration, Early Life, Retention, Reactivation).
Design, build, and manage automated lifecycle journeys end-to-end.
Translate business goals into lifecycle strategies, combining campaigns and automation.
Develop segmentation frameworks based on behavioral, transactional, and lifecycle data.
Implement and optimize trigger-based communications (real-time, event-based, behavioral).
Continuously monitor lifecycle performance and identify optimization opportunities.
Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns.
Work closely with data, product, and marketing teams to improve targeting, timing, and personalization.
Ensure consistency and quality of communication across all CRM touchpoints.
Contribute to building a scalable and structured lifecycle CRM framework.

3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.).
Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation).
Solid understanding of lifecycle strategy and customer segmentation.
Experience working with trigger-based communications and real-time data.
Strong analytical skills (funnel analysis, cohort analysis, KPI tracking).
Experience designing and analyzing A/B tests and experimentation frameworks.
Ability to work with large datasets and translate data into actionable insights.
Experience collaborating with cross-functional teams (Product, Data, Marketing).
Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.

CRM Specialist

Key skills