Execute local marketing campaigns tailored to specific regional markets and customer segments.
Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture.
Manage event follow-ups, ensure timely routing of leads with the sales team.
Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals.
Upstream marketing.
Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI).
Provide regular and comprehensive reporting on field marketing activities and results, highlighting key successes, areas for improvement, and the impact on sales qualified leads.
Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content specifically designed for demand and lead generation programs as well as account-based marketing.
Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy with a direct impact on sales booking objectives.

Bachelor's degree in Marketing, Biotech or equivalent
3-5 years of work experience in a customer-facing role, ideally within marketing
Experience in the healthcare industry is a significant plus
Proven ability to execute marketing campaigns and manage events
Strong collaboration skills and experience working with sales teams
Excellent organizational and project management abilities
Demonstrated experience managing budgets and tracking ROI
Strong written and verbal communication skills
Ability to work independently and as part of a team
Ability to travel approximately 15% of the time

Competitive compensation and vacation
Employee Wellness Program
Professional development and tuition reimbursement program
Gratifying internal recognition/kudos programs
Annual salary review – based on company and individual performance
Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued

Field Marketing Specialist

Key skills