Local & Digital Marketing Associate

Role Overview

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Requirements

• 2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution
• Bachelor degree Required
• Strong experience managing marketing campaigns across multiple channels
• Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support
• Strong copywriting and communication skills with the ability to create clear, compelling marketing messages
• Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once
• Comfortable analyzing performance data and translating results into action
• Strong organizational skills and attention to detail
• Experience working with outside partners, agencies, or corporate support teams preferred
• Passion for community engagement, customer experience, and mission-driven marketing
• Passion for water safety, swimming, and community engagement.

Benefits

• Employee discounts
• Flexible schedule
• Paid time off