Own and evolve the Group brand strategy, ensuring a clear, consistent and compelling identity aligned to purpose, values and long-term ambition.
Maintain and develop Group brand architecture, principles and guidelines influencing adoption across operating companies through credibility, dialogue and best practice.
Act as senior guardian of brand consistency across geographies, businesses and external touchpoints.
Provide strategic brand input into major external moments including acquisitions, partnerships, and corporate announcements.
Oversee the Group’s external communications strategy including media relations, executive profiling and corporate narrative.
Build and sustain strong relationships with key media and external stakeholders.
Develop and curate the Group’s thought leadership agenda ensuring Collinson’s voice is distinctive and credible in relevant industry conversations.
Champion a collaborative marketing community across the five companies, creating the conditions for shared thinking and collaboration.
Oversee the Group’s presence at major industry events and conferences, ensuring alignment with the brand and communications strategy.

Extensive senior experience in brand strategy, marketing leadership and/or corporate communications ideally within complex, multi-brand or group structures.
Proven ability linking brand and communications investment to business outcomes with strong commercial credibility at executive level.
Demonstrated success leading through influence rather than hierarchy navigating matrix or federated organisations without direct authority.
Experience building and sustaining collaborative marketing or cross-functional communities.
Background in relevant sectors such as travel, financial services, loyalty, payments, premium B2B2C or consumer technology is advantageous.
Experience in external communications, media relations, executive profiling and events is desirable.

Group Director – Brand Marketing, Communications

Key skills