Lead and own the creative execution of branded content for a high-profile tech partner, ensuring ideas feel native to platforms and true to LADbible’s voice.
Build topline concepts into compelling videos that you lead through the entire production cycle, from outline, to pitch, development, pre-production, directing and edit producing.
You will ensure creative excellence and client confidence throughout.
Apply and evolve LADbible’s most successful formats into branded content, making them work harder and travel further.
Become an expert in the client’s product, learning and championing the abilities of the AI-powered technology, to build these into entertaining stories that will drive consumers to use and purchase.
Lead, mentor, and inspire the wider creative video team, providing clear direction and elevating the quality of ideas and execution.
Act as the senior creative voice in client conversations, communicating the vision of the content and adapting it based on client feedback and social performance.
Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines.
Stay tapped into culture, platform trends, and audience behaviour to ensure all output feels current and competitive.
Requirements
Significant experience in every stage of social video production, from development, direction and edit production, operating at a senior leadership level.
Proven track record of developing standout branded content that is socially native.
A clear understanding of how to balance a brand’s message in content that feels entertaining and editorial, rather than advertorial in tone.
Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
Desired experience working with established content formats and evolving them for different brands or audiences.
Experience of getting the absolute best from directing a range of talent, from the world of TV, film, music and creators.
Confidence working with and influencing senior stakeholders, both internally and client-side.
Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities.
Ideally, a track record of making content featuring tech products and consumer AI tools, humanising them through entertainment.
Deep understanding of content performance and what drives engagement across key social platforms.
Strong organisational skills, managing multiple projects at different stages simultaneously