Develop and oversee the long-term social media roadmap across all platforms (Meta, TikTok, LinkedIn, etc.) to ensure sustainable brand growth.
Conduct weekly performance audits and use data-driven insights to refine our creative approach and maximize ROI.
Execute deep-dive competitive analysis and sentiment tracking to ensure the brand leads industry conversations rather than following them.
Collaborate closely with media buying teams to ensure organic content and paid advertising campaigns are working in harmony toward unified goals.

Minimum of 3 years of full-time social media strategy experience (excluding internships).
A proven track record and portfolio showcasing full-funnel strategies, campaign case studies, and measurable results.
Expert-level proficiency in native platform analytics and third-party tools such as Sprout Social, Dash Hudson, or similar.
Ability to articulate the "why" behind specific content choices, such as hook duration and platform-specific formatting.

Social Media Strategist

Key skills