Define an overall strategy (acquisition, conversion, brand)
Build a strong, coherent and distinctive editorial line
Create formats that will make people love and understand iara (posts, videos, live streams, mini-series…)
Coordinate content production with our creators and partners
Oversee editorial calendars, launches and campaigns
Drive organic growth with a real focus on performance
Identify opportunities (trends, influencer partnerships, collaborations) to amplify our brand awareness

5+ years of experience in social media / content / brand at a startup, DTC brand or high-exposure agency
You have already grown a brand on Instagram and TikTok (organic and/or paid)
You understand the goals of performance, awareness and conversion
You are equally comfortable with storytelling and KPIs
You have a strategic perspective but aren’t afraid to be hands-on
You know how to brief, manage and coordinate a team of creators / freelancers
Bonus if you already have experience in beauty, women's products, or mobile apps

Senior Social Media Strategist, Freelance

Key skills