Analyze and prepare marketing data from multiple channels (Meta, Google Analytics, CRM, etc.) to derive strategic recommendations
Plan, coordinate, and execute cross-channel marketing campaigns to acquire and activate new customers
Build and optimize automated, hyper-personalized customer journeys across the entire customer lifecycle
Design, run, and analyze A/B tests to continuously improve marketing performance
Create and optimize landing pages and email campaigns with a strong focus on conversion optimization
Work closely with Sales and Product to ensure a seamless customer experience
Monitor relevant KPIs and continuously evolve our marketing strategy based on data-driven insights

Strong motivation and enthusiasm for data-driven marketing
Technical affinity and confident use of analytics tools such as Google Analytics, Meta Business Suite, and other marketing platforms
Ability to interpret marketing KPIs, derive actionable recommendations, and communicate complex data clearly
Independent working style, quick comprehension, and a genuine willingness to learn new tools
Strong marketing understanding of communications, landing page optimization, and customer journey
Confident handling of CRM systems, content management tools, Excel, and data visualization
Curious about AI technologies in a marketing context and eager to grow in a fast-paced start-up environment
Very good German and good English skills

Challenging and meaningful work at one of the best-funded early-stage B2G EdTech startups in Europe
Direct impact — your work improves the everyday lives of thousands of learners
Attractive equity package with significant upside
Hybrid model with a modern office in Bielefeld
Regular team events and offsites
30 vacation days, plus flexible arrangements for special occasions
Tax-free benefits of €50/month, freely usable
Reimbursement of meals and travel costs when you work longer hours

Senior Growth Manager

Key skills