Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
Support development and implementation of data-driven marketing strategies to achieve business objectives
Support A/B tests and other experiments to optimize marketing campaigns and website performance
Develop Learning plans that allow for systemic improvement in website performance
Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
Develop comprehensive reports on marketing performance and ROI
Ability to tell a story through the analysis of data
Collaborate with marketing teams to align on data requirements and insights
Partner with technology and product teams to ensure data accuracy and accessibility
Communicate complex data insights to both technical and non-technical audiences
Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns

5+ years of analytics experience
2+ years of digital analytics
Proficiency in data analysis tools (e.g., SQL, Python, R)
Experience with data visualization tools (e.g., Power BI, Tableau)
Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
Experience with web analytics tools (e.g., Google Analytics)
Strong problem-solving and critical thinking skills
Excellent communication and presentation skills
Ability to work independently and collaboratively
Experience with statistical modeling techniques (preferred)
Knowledge of data warehousing and ETL processes (preferred)
Experience with machine learning and AI (preferred)
Formal Education, Qualifications or Training: Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
Background in data science helpful but not required
Certification in SQL/Python and/or R a plus.

Start Day 1 for Full-Time Colleagues
No Waiting Period!
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
401(k) retirement plan with company-matching contributions
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility

Senior Data Analyst, Marketing

Key skills