Own responsibility for visibility and performance across GEO, SEO and product detail pages
Build efficient, AI-supported content and marketing processes from concept to implementation across teams
Manage GEO, SEO and product detail pages
Develop data-driven customer journeys and conversion funnels
Continuously optimize websites, landing pages and product detail pages
Ensure quality assurance for all digital content, including drafting and approving ad copy and posts
Analyze performance based on relevant KPIs and derive optimizations
Establish AI workflows for research, copywriting and content optimization
Ensure a consistent brand presence in collaboration with Marketing and Product Management

Proven experience in SEO/GEO, content and conversion optimization
Data-driven working methods and experience designing customer journeys and funnels
Experience improving and developing websites, landing pages and product detail pages
Confident use of common SEO, web analytics and tracking tools
Strong editorial skills for target-group-oriented, German-language, conversion-focused copy
Proficient with AI tools, developing efficient workflows and training teams
Structured, independent working style with strong execution skills
Ability to collaborate professionally with diverse stakeholders

Marketing Manager – Online Marketing, SEO & Content

Key skills