Performance Ad Creative Designer

Role Overview

• Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements.
• Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires.
• Create "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts).
• Work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction.
• Use creative testing data to refine winning concepts and sunset underperforming visuals.

Requirements

• Proven experience working with consumer brands (Health, Wellness, Beauty, or Fitness is a major plus).
• A showcase of actual paid social ads rather than just general branding or web design.
• Ability to discuss creative performance in the context of ROAS, CTR, and CPA.
• Fluency in using AI tools to increase speed, volume, and creative range.
• An understanding of what feels "natural" in a social feed vs. what feels like an overproduced commercial.