About this role
Role Overview
- Own North America paid media performance against agreed targets including new customers, CAC, revenue and ROAS.
- Lead the relationship, governance and performance standards of our media agency partner across Meta, Google, TikTok and YouTube.
- Set clear weekly, monthly and quarterly priorities for agency partners and ensure delivery against plan.
- Review performance regularly, challenge recommendations, and hold partners accountable for optimisation quality and pace.
- Reallocate budgets across channels based on results, seasonality and growth opportunity.
- Ensure strong operational standards across tracking, UTMs, feeds, naming conventions, pixels and reporting accuracy.
- Own the North America testing roadmap across creative, audiences, bidding models, campaign structures and landing pages.
- Coordinate activity across paid social, search, affiliate, creator and upper-funnel media so channels work as one system.
- Deliver clear weekly, monthly and quarterly performance updates with actions, risks, opportunities and recommendations.
Requirements
- 4-6+ years of strong paid media experience across Meta, Google, YouTube and TikTok.
- Proven track record delivering profitable growth in-house or agency side.
- Experience managing agencies to demanding commercial targets and high execution standards.
- Experience in eCommerce, consumer brands or omni-channel businesses preferred.
- Exposure to brand media, affiliate, creator or retail media channels is beneficial.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development