Base44 is a dynamic marketing team dedicated to crafting compelling narratives and driving impactful campaigns for B2B audiences. As a Product Marketing Manager, you will own the creation of marketing strategies, develop positioning and messaging, and leverage customer insights to optimize marketing efforts.
Responsibilities:
- Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
- Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
- Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
- Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
- Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently