Field Marketer, Events

Role Overview

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
• Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
• Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Run pre
• and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
• Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
• A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them.
• Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI.
• Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
• **Genuinely into AI and using it to work smarter. **You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have.
• Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest.
• Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball.
• Comfortable negotiating with vendors and event organizers to get the best terms.
• Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease.
• Calm under pressure. Things go wrong at events; you problem-solve on your feet.
• Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.

Benefits

• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership