Key Responsibilities

Vertical ABM Program Ownership — North America

Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events
Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies
Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points
Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement
Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials)
Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced

AI-Powered Execution & Optimization

Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization
Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals
Generating and iterating messaging, sequences, and campaign content using AI tools
Leveraging AI to analyze campaign performance and continuously optimize outcomes

Sales Alignment & Revenue Impact

Partnering closely with SDRs and Account Executives to execute coordinated account-based motions
Ensuring strong alignment between marketing programs and sales priorities
Supporting sales with targeted outreach strategies, messaging, and account insights
Operating with full accountability for pipeline generation and contribution to bookings

**Required Qualifications **

5–8 years of experience in B2B demand generation, growth marketing, or field marketing
At least 2 years of experience running ABM programs in a SaaS or technology company
Proven track record of generating pipeline through targeted marketing programs
Experience executing field events and account-based campaigns
Proficiency with Salesforce, marketing automation tools (e.g., HubSpot, Marketo), and ABM platforms (e.g., 6sense, Demandbase)
Strong analytical skills with the ability to interpret performance data and make decisions quickly
Excellent written and verbal communication skills

**AI Fluency ** Active, daily use of AI tools (e.g., ChatGPT, Claude, Perplexity) for:

**Preferred **

Vertical industry experience
Experience working closely with sales teams in a revenue-driven environment
Experience in creating sales enablement materials (e.g., sequences, messaging, competitive assets)

**What We Offer: **

As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employee's contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered)
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short-term disability (employer paid)
Long-term disability (employer paid)
Flexible Spending Plan (medical and dependent)

Senior Growth Marketing Operator

Key skills