Senior Growth Marketing Operator (Remote, United States, EST/CST)

M-Files is redefining how work gets done with its innovative document management system. The Senior Growth Marketing Operator will drive pipeline generation through AI-powered, account-based marketing programs, focusing on executing precision campaigns and generating qualified pipeline and bookings from high-value target accounts.

Responsibilities:

• Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events
• Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies
• Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points
• Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement
• Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials)
• Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced
• Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization
• Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals
• Generating and iterating messaging, sequences, and campaign content using AI tools
• Leveraging AI to analyze campaign performance and continuously optimize outcomes
• Partnering closely with SDRs and Account Executives to execute coordinated account-based motions
• Ensuring strong alignment between marketing programs and sales priorities
• Supporting sales with targeted outreach strategies, messaging, and account insights
• Operating with full accountability for pipeline generation and contribution to bookings
• Using AI to identify and prioritize high-value accounts
• Working alongside sales teams to execute coordinated outreach and campaigns
• Owning pipeline and booking targets, continuously optimizing based on performance data
• Consistent generation of qualified Hand Raisers from targeted ABM programs
• Measurable pipeline creation aligned to ICP accounts
• Contribution to closed won bookings from marketing-sourced initiatives
• Strong partnership with sales, driving coordinated and effective account engagement
• Continuous optimization of campaigns through AI-driven insights

Requirements:

• 5-8 years of experience in B2B demand generation, growth marketing, or field marketing
• At least 2 years of experience running ABM programs in a SaaS or technology company
• Proven track record of generating pipeline through targeted marketing programs
• Experience executing field events and account-based campaigns
• Proficiency with Salesforce, marketing automation tools (e.g., HubSpot, Marketo), and ABM platforms (e.g., 6sense, Demandbase)
• Strong analytical skills with the ability to interpret performance data and make decisions quickly
• Excellent written and verbal communication skills
• Active, daily use of AI tools (e.g., ChatGPT, Claude, Perplexity) for data analysis and research, content generation and iteration, campaign personalization, performance analysis and optimization
• Vertical industry experience
• Experience working closely with sales teams in a revenue-driven environment
• Experience in creating sales enablement materials (e.g., sequences, messaging, competitive assets)