Engagement Marketing Manager

Role Overview

• Develop and own customer engagement strategies across the customer journey (onboarding, early month on book, retention, cross-sell, and re-engagement)
• Translate business objectives from Product and Lines of Business teams into actionable marketing plans for existing customers across products, including Unsecured Personal Loan, Best Egg Financial Health, Home Secure Loan and Vehicle Equity Loan
• Identify opportunities to deepen customer relationships and drive multi-product adoption
• Define success metrics and KPIs aligned to engagement, utilization, and retention goals
• Lead end-to-end execution of engagement strategy and marketing campaigns across channels (email, digital, mobile, etc.)
• Manage campaign workflows, timelines, and dependencies to ensure on-time and accurate delivery
• Partner with Brand and Compliance teams to develop and launch customer communications
• Oversee campaign setup, QA, and deployment processes

Requirements

• Education, training and/or professional experience needed to do the job equivalent to intermediate-strong level mastery of job’s core function or similar role.
• 3-5+ years of experience executing multi-channel marketing campaigns
• Data-driven, marketing mindset with experience using reporting and analytics to measure effectiveness.
• Strong project management and organizational skills with attention to detail
• Experience with marketing tools and workflow platforms (e.g., JIRA, Salesforce, marketing automation platforms)

Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching program
• Generous paid time-off plans including vacation, personal/sick time, paid short--term and long-term disability leaves, paid parental leave, and paid company holidays
• Multiple health care plans to choose from, including dental and vision options
• Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
• Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
• Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!