Senior Director, End User Business Development – Commercial Markets

Role Overview

• Defining and executing the end-to-end commercial markets strategy across assigned verticals.
• Leading, coaching, and developing a large, high-performing team aligned to commercial end-user markets.
• Driving pipeline development, revenue growth, and enterprise-level sales execution.
• Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
• Owning and execute the overall commercial markets strategy across Technology, Financial Services, Commercial Real Estate, Retail, and Logistics.
• Defining vertical priorities, segmentation, and go-to-market focus aligned with HID PACS and Mercury platforms.
• Serving as the senior internal advocate for Commercial Markets, providing insight into customer needs, buying behaviors, and competitive dynamics.
• Ensuring HID solutions scale across enterprise, multi-site, and global commercial deployments.
• Leading, coaching, and developing 12+ direct and indirect reports, including Directors, Senior Business Development Managers, and Business Development Managers.
• Establishing clear performance expectations, KPIs, and development plans to drive accountability and engagement.
• Partnering with Sales leadership and HR on hiring, onboarding, talent development, and succession planning.
• Fostering a collaborative, inclusive, and performance-driven culture aligned to enterprise selling motions.
• Driving demand generation, pipeline growth, deal progression, and revenue performance across commercial verticals.
• Leading commercial strategy for mobile engagement adoption, positioning mobile credentials and digital identity alongside traditional PACS and Mercury systems.
• Ensuring value-based messaging connects security, operational efficiency, scalability, and user experience.
• Providing executive-level support on complex enterprise opportunities when required.
• Collaborating with Marketing to develop vertical-specific messaging, thought leadership, and demand generation programs.
• Partnering with Product and Technology teams to influence roadmap priorities for large-scale commercial deployments.
• Building and strengthening relationships with consultants, systems integrators, and strategic technology partners.
• Representing HID at industry events, customer briefings, and partner engagements.

Requirements

• Bachelor’s degree required.
• 10+ years of experience in physical security, access control, or enterprise security solutions.
• 5+ years of people management experience.
• Proven ability to lead and scale large, high-performing teams (12+ employees).
• Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
• Experience driving complex, multi-stakeholder sales cycles with long lead times.
• Ability to develop and execute go-to-market strategies across diverse commercial verticals.
• Executive-level communication and presentation skills.
• Willingness to travel across North America.
• MBA or advanced degree is preferred.
• Experience influencing product roadmaps and technology strategy in partnership with engineering teams is preferred.
• Familiarity with mobile credentials, digital identity, or mobile-enabled access strategies is preferred.
• Experience working with enterprise customers, global deployments, and matrixed organizations is preferred.

Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds