Sales Enablement Lead

Role Overview

• Own and define the enablement strategy for a specific product, platform, or segment domain, ensuring all enablement solutions are grounded in deep expertise within that specific area
• Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes
• Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion
• Identify domain-specific readiness gaps and define targeted enablement strategies to improve execution and results
• Translate capabilities within their specific product, platform, or segment domain, into clear, domain-specific value propositions, use cases, and customer outcomes
• Define how solutions should be positioned across segments, personas, and sales motions
• Ensure messaging reflects the unique needs, challenges, and buying behaviors associated with their specific product, platform, or segment domain
• Establish competitive positioning and differentiation specific to the domain
• Develop domain-specific sales plays, discovery approaches, and deal strategies aligned to their specific product, platform, or segment domain
• Translate product or segment solutions into role-specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering
• Ensure all sales motions and execution frameworks are tailored to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics
• Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain
• Define and own all enablement solutions for their specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs
• Establish requirements and direction for enablement assets specific to their product, platform, or segment domain, including: Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, Deal support materials
• Ensure all assets are built to reflect real-world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions
• Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions
• Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities
• Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains
• Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant
• Gather domain-specific field insights, feedback, and performance data related to their specific product, platform, or segment domain
• Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements
• Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance
• Ensure enablement remains practical, relevant, and directly tied to field success

Requirements

• Bachelor's degree in a related field, or equivalent combination of education and work experience
• 5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field
• Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred
• Experience working in cross-functional go-to-market environments required
• Deep expertise in a specific product, platform, solution area, or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies
• Strong understanding of sales enablement principles, value-based and solution selling, and the full revenue lifecycle from prospecting through expansion
• Proven ability to develop domain-specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools
• Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset
• Enablement or product-related certifications considered an asset

Tech Stack

• IoT

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program