Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content.
Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting.
Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage.
Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing.
Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management.
Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention.
Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first.
Create clear processes and documentation to support the company’s rapid growth.

At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries.
Hands-on experience with Salesforce or another comparable CRM platform.
Deep experience with email & SMS automation, segmentation, and testing.
Excellent time management, cross-functional communication, and collaboration skills.
Strong attention to detail and experience QAing emails and other communications.
Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights.
Comfortable working in a dynamic, fast-paced, start-up environment.

Competitive compensation package.
Flexible working hours and vacation policy.
Product-driven culture that treasures talents and individual growth.
Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

Associate Manager, CRM

Key skills