Develop and own regional or segment-based field marketing plans aligned to Sales priorities.
Analyze data to identify pipeline gaps, target accounts, and growth opportunities.
Prioritize markets, programs, and investments based on expected impact and ROI.
Act as the primary marketing partner for regional Sales teams.
Align closely with Sales on target accounts, program strategy, and pipeline goals.
Drive accountability for pre-event outreach and post-event follow-up to maximize results.
Plan and execute a strategic mix of field marketing programs, including conferences, tradeshows, executive dinners, roundtables, and targeted account-based initiatives.
Select programs based on audience fit, geographic priorities, and return on investment.
Ensure all programs include strong pre-event outreach, effective in-event engagement, and structured post-event follow-up.
Track and report on program effectiveness, including meetings generated, pipeline influenced, and opportunities created.
Continuously optimize strategy and investment based on performance insights and data.
Bring insights from the field back to the organization to inform broader go-to-market strategy.

2-3 years of experience in field marketing, events, or a related field, with exposure to B2B marketing environments preferred.
Strong organizational skills with a detail-oriented mindset and ability to manage multiple priorities in a fast-paced environment.
Strong written and verbal communication skills with the ability to collaborate effectively across teams.
Eagerness to learn, take on new challenges, and grow within a B2B marketing organization.

Field Marketing Specialist

Key skills