Senior Manager – Seasons Marketing Activation

Role Overview

• Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments.
• Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint.
• Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model.
• Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats.
• Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year.

Requirements

• Bachelor’s Degree required
• MBA or equivalent marketplace experience preferred
• 7+ years experience in marketing, media activation, and/or creative

Benefits

• N/A