Plan and develop content for Facebook, Instagram, LinkedIn, TikTok and YouTube (captions, threads, short scripts, polls, calls-to-action);
Create monthly content plans, editorial calendars and publishing workflows aligned with business objectives;
Write articles, educational posts, case studies and blog pieces with a focus on SEO and audience relevance;
Draft ads, landing pages, marketing emails and institutional materials (brochures, presentations, press releases);
Develop scripts for corporate videos, campaigns, testimonials and social media content;
Adjust tone, format and depth according to channel, persona and objective (B2B, B2C, technical, emotional);
Present content performance metrics and use data to optimize future productions.

Proven experience in digital content production and social media;
Excellent writing skills, strong creative range and the ability to transform technical briefs into clear, engaging narratives;
Organized and able to manage multiple formats and simultaneous demands (blog, social, email, scripts);
Understanding of the marketing funnel, communication objectives and business goals;
Proficiency with publishing platforms, monitoring tools and analytics.

Collaborative environment for knowledge exchange and networking with partners and clients;
Possible access, subject to hiring or partner interest, to content, workshops and market events organized or recommended by Macfor;
Recommendations of literature and recognized methodologies for professional development and service improvement;
Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing;
Full autonomy in choosing methods and strategies to deliver contracted work;
Opportunity to develop new projects and grow within the organization.

Content Analyst – Mid-Level

Key skills