Senior Manager, Product Management

Role Overview

• Drive the strategy, vision, and execution for Disney Campaign Manager with a focus on self-service features for SMB advertisers, robust support for sales-assisted workflows, and seamless end-to-end API integrations for partner onboarding and campaign lifecycle management
• Lead, mentor, and grow a team of high-performing product managers, ensuring clear responsibilities and career development opportunities
• Define and prioritize product requirements that reflect advertiser pain points, address sales and operational needs, and enable scalable revenue growth
• Ensure that product specifications, user stories, and backlogs are actionable, consumer-centric, and easily consumable by engineering partners
• Build and maintain strong cross-functional partnerships with Engineering, Sales, Marketing, and Operations
• Foster open communication and efficient collaboration among stakeholders
• Establish and champion processes and tools that streamline campaign set-up, management, reporting, and integration with third-party systems via APIs
• Advocate for the SMB customer, ensuring our platform offers intuitive workflows, onboarding, support, and analytics tailored to a wide range of advertising needs
• Collaborate with business and finance stakeholders to align on key value metrics, including user adoption, cost reduction, and revenue growth
• Set and track OKRs, adjusting the roadmap as needed to deliver on business priorities
• Monitor product health, competitive landscape, and industry trends to anticipate user needs and guide the evolution of Disney’s Self Service platform
• Identify and champion investments in both self-service technology and sales-supported features that drive business outcomes and exceptional user experiences

Requirements

• Minimum 10 years of experience in product management or related fields, with significant time spent in Advertising Technology
• Demonstrated success delivering self-service tools and workflows for Advertisers in a media, advertising, or digital SaaS environment
• Experience enabling both self-serve and sales-assisted campaign management solutions
• Track record of designing, building, and scaling robust APIs for third-party integrations
• Strategic thinker with ability to define roadmap and long-term vision in partnership with Engineering and business leaders
• Strong project management and communication skills; ability to work with diverse global teams
• Deep understanding of digital advertising, preferably including CTV, streaming TV models, or programmatic ad monetization
• Familiarity with agile software development and product operations best practices
• Bachelor’s degree or equivalent work experience required.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package
• Full range of medical, financial, and/or other benefits, dependent on the level and position offered