Leverage syndicated and customer data platforms (e.g., Nielsen, Numerator, Foresite) to develop data-driven narratives that inform category, customer, and channel strategies
Analyze competitive trends, activities, and consumer behaviors, synthesizing insights into clear growth stories and strategic implications
Design reports and presentations that go beyond metrics to tell a cohesive story around sales performance, shopper behavior, and program effectiveness
Partner closely with Sales, Marketing, Category Commercial Strategy, and RGM teams to translate performance data into actionable insights and recommendations
Present market and commercial insights in a compelling, executive-ready format, clearly articulating risks, opportunities, and recommended actions

Bachelor’s degree in business analytics, market research, statistics, or any related field
5+ years related work experience, preferably in the CPG industry
Advanced proficiency in Excel and PowerPoint, with the ability to craft clear, compelling stories from data; Power BI experience a plus
Hands-on experience with syndicated and customer scan data (e.g., Nielsen, Numerator), using insights to shape strategic narratives
Proven ability to synthesize complex data into clear, actionable recommendations that guide business decisions
Strong communication and presentation skills, with confidence in telling concise, executive-ready stories
Detail-oriented, analytical mindset with the ability to manage multiple workstreams while maintaining clarity and focus in a fast-paced environment

Senior Category Manager

Key skills