Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth
Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing
Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale
Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion
Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs
Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data
Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue
Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making
Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization
Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI
Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively
Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset
Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
You’ll receive a 401k match to help invest in your future.
Everything you need to be successful, shipped right to your door. You got this. We got you.

Customer Marketing Manager – Adoption & Lifecycle

Key skills