Lead the development, delivery, training, reporting, and monitoring of Sales Force Effectiveness initiatives across Nordic brands and business units
Act as a trusted partner to Business Unit Directors, Franchise Heads, and Sales Managers, translating commercial strategy into effective SFE solutions
Drive Segmentation & Targeting across omni‑channel customer engagement, supporting face‑to‑face, digital, multi‑channel marketing, and remote detailing
Analyze sales and activity data to provide actionable insights and support operational planning
Ensure governance and best practice within territory design and alignment
Lead the Nordic incentive process, including design and payout governance
Support sales management to develop and improve performance of sales and cross functional teams including Segmentation & Targeting, KPI-workshops, monitoring and analysis of sales activities
Lead and contribute to Nordic and global excellence initiatives, including AI‑driven initiatives
Requirements
Minimum of 5 years of experience in the pharmaceutical industry
Experience in pharma sales
Strong communication skills
Experience within Sales Force Excellence, Business Excellence, or commercial analytics
Strong knowledge of CRM systems, preferably Veeva CRM
Experience with Segmentation & Targeting, SFE analytics, and incentives models
Strong project management and stakeholder management skills
High data and digital literacy, including AI awareness