Director, Marketing – Automotive

Role Overview

• Own Portfolio-Wide Marketing Strategy
• Define and lead the marketing strategy across all SaaS products, balancing brand consistency with the unique needs of each product and customer segment.
• Set clear marketing priorities and resource allocation across the portfolio, aligning efforts with business goals and commercial targets.
• Serve as the senior marketing voice internally and externally, shaping how each business unit is positioned in the market.
• Drive Pipeline and Revenue Growth
• Own pipeline responsibilities and drive revenue outcomes across new logo acquisition and existing customer upsell and expansion.
• Design and execute demand generation campaigns that produce high-quality ICP engagement (trials and hand raisers), meetings, and opportunities across all seven business units.
• Partner closely with Sales to define lead handoffs, optimize conversion, and align on GTM strategy at both the portfolio and business unit level.
• Leverage intent data, CRM signals, and AI-powered tools to focus marketing efforts on the highest-leverage opportunities.
• Lead Customer Marketing and Upsell
• Build and run a customer marketing motion that drives retention, expansion, and advocacy across the portfolio’s customer base.
• Partner with Customer Success to identify upsell and cross-sell opportunities and develop campaigns that convert them.
• Develop lifecycle programs that deepen customer engagement and reduce churn across all business units.
• Build and Scale the Marketing Engine
• Establish marketing operating rhythms, reporting frameworks, and data-driven processes that scale across the portfolio.
• Leverage AI, automation, and modern martech to maximize output and marketing efficiency without requiring large headcount.
• Define and track KPIs that clearly connect marketing activity to business outcomes.
• Shape Brand and Narrative
• Define and maintain a compelling brand narrative for each business unit that resonates with automotive industry buyers.
• Translate complex SaaS capabilities into simple, differentiated messaging that connects with decision-makers.
• Own content strategy across formats including web, email, events, thought leadership to build credibility and category presence.
• Partner Cross-Functionally
• Work side-by-side with Sales, Product, and Customer Success leadership across each business unit to ensure marketing is aligned with GTM priorities.
• Contribute to product marketing, enabling Sales teams with positioning, competitive intelligence, and collateral.
• Communicate marketing performance and strategy clearly to portfolio leadership and key stakeholders.

Requirements

• 7–10+ years of B2B marketing experience, with meaningful time in SaaS or software businesses.
• Proven track record of driving pipeline and revenue growth at a high-growth startup, ideally Series B–C stage.
• Experience leading marketing across multiple products, segments, or business units.
• Expertise spanning demand generation, customer marketing, brand, and product marketing.
• Strong working knowledge of AI-powered marketing tools and modern martech stacks (e.g., HubSpot, 6sense, Clay, or similar).
• Experience managing and developing direct reports in a lean, high-performance environment.
• A results portfolio that shows measurable marketing-to-revenue impact, not just activity metrics.
• Bonus: Background in automotive, automotive SaaS, or adjacent vertical software markets.

Benefits

• Inclusive workplace that values diversity of thought, experience, and background
• Equal Opportunity/Affirmative Action employer