Retirement Product Marketing Director

Empower Retirement, LLC is focused on transforming financial lives by providing a flexible work environment and promoting internal mobility. The Retirement Product Marketing Director will be responsible for delivering the Empower value proposition to B2B audiences, particularly within the Government and Taft-Hartley market segments, through innovative marketing strategies and promotional materials.

Responsibilities:

• Serve as the primary Marketing contact for Product Development, Sales and Service teams for all Government and Taft-Hartley specific initiatives and for additional cross-segment initiatives. Partner closely for opportunities to innovate and evolve the product offer
• Develop sophisticated, cost-effective multi-media selling systems, including a focus on adopting sponsors and train sales teams on their effective use. Create and own compelling marketing programs with a focus on digital execution
• Establish a market-leading narrative and value proposition for the Government segment, including connection to thought leadership content
• Translate key initiatives to support distribution
• Seek and interpret data analytics and develop case studies to validate results and support sales
• Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment
• Measure effectiveness across a variety of dimensions to continuously refine the selling system
• Guide promotion strategy, especially for priority product launches and campaigns
• Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
• Keep current on legislative and regulatory developments that may impact or create distribution opportunities
• Evaluate and manage return on marketing investment
• Potential participation in intermediary site visits or due diligence meetings; limited travel required

Requirements:

• Bachelor's degree or equivalent
• FINRA fingerprinting required
• 7-10 years of Marketing or product management, preferably in Retirement services or related industries
• Understanding of the competitive retirement marketplace, and nuances of the Government and Taft-Hartley industries
• Excellent written and verbal communication skills
• Attention to visual and design elements
• Strong research and analytical skills
• Excellent project management skills
• Ability to operate effectively in a matrixed environment
• Innovative and creative mind
• Familiarity with the latest marketing trends and technologies
• Normal office environment with some exposure to repetitive motion, as well as minimal exposure to bending, reaching, crouching, or other non-sitting, non-standing positions