Director of Product Marketing

Role Overview

• Own market strategy & positioning
• Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
• Position our platform with an eye towards enhancing our competitive differentiation and value proposition
• Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
• Lead Go-To-Market (GTM) execution
• Own the end-to-end GTM strategy for new product launches, feature updates, and market expansions.
• Develop the "launch playbook" to ensure consistency and impact across all internal and external channels.
• Define and evolve pricing and packaging for new and existing capabilities
• Drive sales enablement
• Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
• Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.
• Train customer-facing teams on new messaging to ensure a unified voice in the market.
• Shape campaign strategy
• Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning.
• Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility.
• Act as the "voice of the customer" in executive GTM planning and forecasting.
• Build and mentor a team
• Hire highly capable PMMs willing to work in a rapidly scaling business environment.
• Embed AI-first thinking into each step of our team and processes.
• Nurture and mentor team members on and outside your team.

Requirements

• 5+ years of experience in B2B product marketing
• 7+ years of Marketing Experience
• Proven track record of strategic impact and revenue growth in a B2B SaaS company
• Hands-on experience with AI tools
• Strong ability to partner with product on roadmap and product strategy
• Experience building and motivating high performing teams

Tech Stack

• Go

Benefits

• $0 Medical Premiums, Dental, Vision, Life, Disability, Indemnity, + more
• 401k
• HSA
• FSA
• DC-FSA