Develop and own the regional activation plan, calendar, and budget, in alignment with global strategy and regional sales priorities.
Build and execute regional marketing initiatives to drive brand awareness, consideration, and demand among four key audiences: existing audiophiles, new luxury buyers, design advisors, and aspiring luxury buyers.
Localize global brand activations and partnerships to meet regional market needs and support sales growth.
Build and maintain relationships with regional distributors and dealers to support local activations and inform the broader customer support framework.
Lead the rollout of marketing assets and guidelines across regional dealers, distributors & sales channels.
Partner with regional sales teams, distributors, and dealers to gather local market insights that inform regional and global strategy.
Set KPIs for regional activities, generate reports to evaluate performance, and share learnings to optimize future marketing efforts.
Partner with sales team to support regional growth objectives.
Support regional PR efforts in coordination with the Global PR team to amplify brand visibility in key markets.
Coordinate with Automotive teams (Bose & partner OEMs) on regionally relevant partnership activations.

8+ years of experience in marketing program or project management, preferably in a corporate or global setting.
Proven experience managing cross-functional marketing initiatives from strategy through execution.
Strong background in campaign planning, product launches, and go-to-market strategies.
Experience working with creative teams, product marketing, and sales enablement.
Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce), and project management tools (e.g., Asana, Smartsheet, Jira).

Marketing Manager – Luxury

Key skills