Develop and drive cross-channel media and measurement strategies aligned with client priorities and growth objectives, with a 1–2 year planning horizon
Serve as the expert on marketing budgets, media mix, and performance KPIs — at both the account-wide and channel-specific level — to support strategy, problem solving, and decision making
Lead regular and ad hoc performance analyses using AI-assisted tools where relevant and translate insights into clear, compelling recommendations for clients
Establish reporting and measurement frameworks to continuously test, refine, and improve media strategies
Proactively monitor KPIs, identify barriers to performance, and take ownership of removing them with urgency
Stay ahead of emerging digital marketing trends, AI-powered tools, and measurement innovations applying relevant capabilities to client programs
Own and grow relationships across 2–3 major Ovative accounts, building trust with both day-to-day contacts and senior stakeholders
Become an extension of the client's team developing a deep understanding of their business, industry, KPIs, and organizational dynamics
Establish credibility as a strategic advisor, leading conversations that go beyond execution to connect media performance with broader business objectives
Manage client communication cadences and ensure timely, clear updates to internal and external stakeholders
Identify and develop organic growth opportunities within assigned accounts, while maintaining a strong focus on client retention and long-term relationship health
Lead cross-functional teams of subject matter experts focused on driving measurable results across assigned accounts
Manage and develop direct reports, providing regular coaching, feedback, and growth opportunities
Foster a culture of open communication, 360-degree feedback, and continuous AI learning encouraging the team to experiment with AI tools responsibly, share learnings, and develop the critical thinking skills needed to evaluate and direct AI outputs
Structure team workflows to ensure clarity of roles, efficient resource allocation, and strong execution across workstreams
Requirements
7+ years of experience owning and driving cross-functional business strategies, with strong analytical rigor, structured problem-solving, and clear communication skills
3+ years of experience managing direct reports, with demonstrated ability to coach, develop, and retain talent
Proven ability to translate complex data into actionable strategies, leveraging performance analytics, AI-powered insights, and market intelligence to inform media investment decisions
Experience leading cross-functional teams in a fast-paced, client-facing environment with high accountability and multiple active workstreams
Strong client management skills, with experience building trusted relationships with senior stakeholders and navigating complex client organizations
Experience in digital marketing, e-commerce, media strategy, MarTech, or related marketing discipline with comfort evaluating and directing AI tools within client programs
Hands-on media planning and buying experience across digital and traditional channels, including paid social, programmatic, search, and/or video preferred
Experience in or with a digital agency environment managing day-to-day execution and optimization of media campaigns preferred
Strong understanding of cross-channel media strategy integrating both upper-funnel brand and lower-funnel performance objectives preferred
Familiarity with enterprise measurement frameworks and the ability to connect media performance to business-level outcomes preferred
Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program