Developing and implementing social media strategies and content plans for the entire Ebert HERA Group;
Managing and optimizing channels such as LinkedIn, Facebook, Instagram, X, YouTube and TikTok;
Creating, planning and publishing content (texts, visuals, short videos and posts) that appeals to the specific target group;
Monitoring performance using analytics tools and reporting on reach, engagement and growth, and translating this into concrete optimizations;
Communication management, responding to questions and comments via social media and contributing to the online reputation;
Supporting employer branding and recruitment: drafting and promoting job advertisements, setting up recruitment campaigns and assisting with recruitment via social channels;
Coordinating and switching between the various brand identities and stakeholders (marketing, sales, HR, technical team);
Setting up and optimizing social advertising campaigns (targeting, A/B testing, budget monitoring);
Social listening and competitive analysis; proactively identifying opportunities and reputation risks;
Collaborating with external partners (photographers, video production, agencies) and creating internal support.

Fluent in Dutch and English (written and spoken).
Knowledge of the German language is an advantage.
Minimum higher professional education level; relevant education in marketing/communication is an advantage.
3+ years of experience in social media management, preferably B2B and/or in a technical or industrial environment.
Affinity with technology and the ability to present technical topics in an understandable and appealing way.
Experience and knowledge in the field of recruitment and selection: experience with recruitment campaigns via social media, knowledge of candidate funnels and experience with screening/shortlisting is an advantage.
Proficiency with AI tools for content creation, copy ideas, image generation and analytics (e.g. generative AI for drafts, tools for image/video and data analysis).
Strong copywriting and editorial skills; sense of tone of voice per brand.
Experience with social media tools (content planning, analytics, advertising platforms).
Knowledge of Adobe Creative Suite or Canva is a plus.
Proactive, organized, stress-resistant, skilled at managing multiple projects simultaneously and analytical mindset.

A dynamic role with real responsibility and room for creativity.
A full-time position directly with us (part-time possible) and flexible working hours.
A competitive salary complemented by an attractive benefits package.
Excellent opportunities for professional growth in marketing and communication.

Social Media Specialist

Key skills