Gabb is looking for a Social Media Specialist who can assess what’s working, build systems, and turn social channels into a growth engine.
You will own creative planning, content development, and execution across all social media platforms.
Define success metrics, track performance, and adjust strategy based on data.
Collaborate with cross-functional teams including content, brand, product marketing, and community teams.

2–4 years of hands-on social media management experience for a brand — not just personal accounts; demonstrated ownership of a brand’s social presence across multiple platforms
Proven ability to create platform-native content that drives engagement: strong copywriting, visual sensibility, and comfort with short-form video production
Fluency in social media management and analytics tools: Meta Business Suite, TikTok Analytics, Google Analytics, and scheduling platforms such as Sprout Social, Later, or Hootsuite
Experience building content calendars, defining KPIs, and reporting on performance with a data-informed mindset — not just posting and hoping
Strong written communication skills with the ability to write in a brand voice that is warm, clear, and parent-focused
Bachelor’s degree in marketing, communications, or a related field — or equivalent professional experience.

Social Media Specialist – Maternity Leave Cover

Key skills