The Senior SEO Strategist plays a vital role in maintaining and optimizing WordPress websites
Focuses on technical implementation, SEO best practices, and detailed documentation to support clients' digital success
Manage URL structures, 301 redirects, canonical tags, and XML sitemaps
Monitor and resolve crawl errors to ensure proper indexing of new and updated content
Conduct regular SEO health checks using tools like Ahrefs
Maintain detailed logs of technical issues, implementations, and progress
Lead the SEO and GEO portions of QBRs alongside the Client Success Advisor
Present audits and roadmaps to non-technical stakeholders without losing the technical substance
Track and document SEO issues, improvements, and implementations with accuracy
Contribute to SiteCare's SEO and GEO practice beyond your portfolio

4+ years in SEO with measurable growth results across multiple sites, agency or in-house
Track record of owning organic strategy end to end: research, roadmap, execution, reporting
Hands-on WordPress experience at scale, including how plugin and theme choices affect SEO
Strong problem-solving, organizational, and time management skills
Client-facing experience presenting strategy and performance to non-technical stakeholders
Excellent attention to detail, especially in technical documentation.
Working knowledge of how LLMs surface and cite content, and what makes a page citation-worthy.
Experience monitoring brand and topic visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
Familiarity with at least one dedicated GEO tool (Ahrefs Brand Radar, Profound, Otterly, Peec AI, AthenaHQ, Scrunch, or similar).
Comfort with entity-based SEO, schema designed for AI extraction, and content patterns that earn citations.

Senior SEO Strategist

Key skills