Lead - Product Marketing

Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management. The Product Marketing Lead will define and drive the product marketing strategy, owning the entire function and influencing market understanding and adoption of the platform.

Responsibilities:

• Define and execute GTM strategies to drive awareness, demand, and adoption
• Craft positioning and messaging for BD, Licensing, and S&E teams
• Lead product launches and integrated campaigns
• Align with Sales and Product on personas, buyer journeys, and value props
• Use market and customer insights to guide strategy
• Own strategy for key industry events (BIO, Biotech Showcase, partnering)
• Manage booth presence, speaking ops, and networking initiatives
• Create high-impact collateral and demos; drive post-event pipeline conversion
• Build multi-channel campaigns (email, digital, ABM) to generate qualified leads
• Develop case studies, ROI stories, and sales enablement tools
• Collaborate with design for clear, engaging marketing assets
• Ensure brand consistency and thought leadership across all touchpoints
• Equip Sales to articulate value and close deals
• Maintain competitive intelligence and customer insights
• Train teams on messaging, positioning, and new releases
• Track performance and optimize GTM effectiveness

Requirements:

• 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
• Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
• Proven track record developing and executing successful go-to-market strategies and product launches
• Strong understanding of complex, technical products and ability to translate features into business value
• Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
• Experience with conference planning, event marketing, and field marketing strategies
• Prior experience in pharma Business Development, Licensing, or related functions
• Background marketing AI/ML, analytics, or decision intelligence platforms
• Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems
• Design skills or experience working closely with designers
• MBA or advanced degree in business, marketing, or life sciences
• Track record building marketing functions at early-stage companies