Senior iGaming Brand Marketing Manager

Role Overview

• Create, manage, execute, and lead the development of the brand strategy for the BetMGM family of casino brands.
• Oversee and lead all brand marketing for casino and poker products.
• Develop campaign look and feel in partnership with agencies and internal creative department.
• Ensure BetMGM and all other brands are top of mind across all marketing channels.
• Define the brand proposition for each of the business units.
• Work closely with marketing teams for high-quality execution.
• Drive advocacy for the brand across all teams and lines of business.
• Maintain understanding of competitor brand positioning.
• Be a player advocate in all marketing campaigns.
• Lead communication and day-to-day with agencies throughout the campaign production cycle.
• Provide strong leadership across the Brand Strategy and Communications team.

Requirements

• 8+ years marketing experience
• Significant experience with budget management
• Entertainment/gaming experience preferred.
• Excellent communication, interpersonal and organizational skills.
• Strong commercial acumen and as comfortable with numbers as talking creative concepts.
• Must have the ability to manage agency relationships and be a team player.
• Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!