Own and manage the behavior monitoring product portfolio, including current revenue responsibilities and growth targets aligned with company objectives.
Define the commercial strategy for Dairy Behavior Monitoring with a keen focus on customer value, measurable business outcomes, and superior user experience.
Define and execute the commercial strategy to sustain adoption among adult cows and accelerate adoption for youngstock.
Create high-level market valuations, compelling value propositions, and business cases for new capabilities, market expansions, and commercialization opportunities.
Drive continuous product discovery to understand farmer, advisor, and distributor needs; translate insights into prioritized product and commercial backlogs.
Develop and execute customer insight strategies (surveys, farm visits, customer advisory boards) to capture feedback, validate direction, and de-risk decisions.
Monitor industry trends, emerging technologies (including animal health monitoring), and competitive dynamics to inform product and commercial strategy.
Collaborate with regional commercial teams to prepare strategic business plans, forecasts, sales targets, and execution plans tailored to each market.
Partner with Brand Marketing Lead to define and develop commercial and marketing documents (sales collateral, case studies, value propositions, launch materials) that support market adoption.

Bachelor’s degree in Business, Agriculture, Animal/Life Sciences, Veterinary Medicine, or related areas of study.
Minimum 5 years of relevant work experience in the industry.
Proven commercial leader with experience driving adoption of agtech, precision livestock, or monitoring solutions.
Hands-on dairy experience or livestock management (on-farm management, veterinary practice, or similar).
Strong understanding of behavior-monitoring tech (accelerometers, ear tags/collars, rumination/temperature sensors), data flows, and herd-management integrations.
Experience as a Product Manager or equivalent on technology-driven products; skilled in product discovery and delivery.
Experience running pilots and scaled deployments with cross-functional/global teams.
Commercial acumen: forecasting, business planning, and tracking adoption KPIs.
Data-informed problem-solver who balances risk and trade-offs.
Effective at influencing without authority; collaborates across engineering, design, sales, and marketing.
Excellent communication and stakeholder-management skills.
Willingness to travel globally as required.
A mindset of ownership, accountability, and customer focus; comfortable signing up for results and driving outcomes through others when needed.
Passion for fostering team innovation and leveraging the collective ideas and expertise of cross-functional colleagues.

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days

Global Associate Director, Product Manager – Behavior Monitoring

Key skills