About this role
Role Overview
- Develop and lead the annual biopharma engagement plan, including congress strategy, sponsored symposia, roundtables, executive events, roadshows, and other high-value touchpoints aligned to business development priorities.
- Build and maintain KOL, consortia, and account influence maps; identify target stakeholders and define tailored engagement objectives, messaging, follow-up actions, and success metrics for priority programs.
- Serve as the primary marketing interface to the Events function and coordinate with Business Development, Medical Affairs, Product, and Commercial Marketing teams to deliver high-quality, compliant external programs and partner-facing content.
- Translate scientific data, publications, posters, and market insights into compelling narratives, event materials, and enablement assets that support partner conversations and account progression.
- Gather and synthesize feedback from congresses, advisory boards, customer meetings, and consortia interactions to inform account strategy, campaign briefs, future event investments, and cross-functional decision-making.
- Manage external agencies, vendors, budgets, timelines, and post-event reporting; monitor KPIs such as meeting volume, stakeholder engagement, pipeline influence, and return on program investment.
- Performs other duties as assigned.
Requirements
- Bachelor’s degree in life sciences, marketing, business, or a related discipline required; advanced degree (MBA, MS, PhD, or PharmD) preferred.
- 8+ years of progressively responsible experience in biotech, diagnostics, or pharmaceutical marketing, market development, partnerships, KOL engagement, or related commercial roles
- Strong oncology experience required; experience in molecular diagnostics, genomics, MRD/ctDNA, precision medicine, or biopharma services strongly preferred.
- Demonstrated success leading congress strategy, executive events, advisory boards, KOL engagement programs, or other external stakeholder initiatives in a regulated healthcare environment.
- Experience translating complex scientific or clinical content into differentiated B2B messages, event programming, and commercial materials.
- Proven ability to work cross-functionally with business development, medical affairs, product/clinical teams, legal/compliance, and external vendors.
- Experience with account-based marketing, performance measurement, and program ROI tracking preferred.
- Equivalent combination of education and relevant experience may be considered.
Benefits
- Annual performance incentive bonus
- Long-term equity awards
- Comprehensive health benefits (medical, dental, vision)
- 401(k) with company match
- Generous paid time off and company holidays
- Additional wellness and work-life benefits